Monday, April 21, 2008

Create A 'Gold Coast' At East Coast Park

Source : The Straits Times, Apr 21, 2008

I READ with interest that the Urban Redevelopment Authority (URA) is opening up land outside the central area (for example in Balestier) for hotel development.

I commend the move. It will help meet the high demand for rooms now and in the years ahead. It will also help to ameliorate the growing congestion in the Central Business District.

The choice and location of new tourism projects are significant for Singapore. I feel we can and should do more to exploit our valuable waterfront assets.

It is noteworthy that Sentosa has made successful inroads in the tourism sector and, lately, the luxury residential market. It is not by coincidence our two integrated resorts are situated near the waterfront.

I wonder if the URA and the Singapore Tourism Board have studied the feasibility of creating our own 'Gold Coast' at the East Coast Park.

It is an exquisite diamond waiting to be cut and polished.

The land area is massive, stretching from the Big Splash to the Lagoon, with lush vegetation and trees nestling the waterfront. It has all the qualities to be transformed into a major tourism/leisure hub with an array of iconic waterfront hotels and related amenities.

Such a hub at the East Coast Park will not encroach on the present activities of Singaporeans in the area. Good planning can ensure that the interests of both tourists and Singaporeans are met.

Another idea which may seem to be a long shot is for an 'experimental eco-theme hotel' to be built at one of our major reservoirs.

Obviously, the design must blend in with the rich vegetation and tranquillity. It will offer a select group of discerning tourists, and Singaporeans, a new kind of 'natural habitat experience'.

While the two major integrated resorts, together with other exciting facilities, will undoubtedly take Singapore tourism to new heights, it will be unwise to believe that their magic will last forever.

We need to continue to innovate and reinvent to broaden our international appeal - thus staying ahead in the expanding global tourism market.

Michael Tan Jiak Ngee

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