CEO: Another step towards realising investment potential
CAPITALAND yesterday launched a new logo for its Raffles City brand at the 21st anniversary of Raffles City Singapore.
Peek into the future: MM Lee being shown a model of upcoming developments yesterday after he unveiled the new Raffles City brand logo at a ceremony to mark the 21st anniversary of the shopping mallCapita-Land chief executive Liew Mun Leong said that the re-branding was another step towards realising Raffles City's investment potential.
'We have said that we would grow the number of Raffles City developments globally to 10 or even more. We are working on this, with prospects in several gateway cities.'
CapitaLand said that its new clean-cut, vibrant and modern logo encapsulates Raffles City's sophistication and timelessness as an international icon.
Minister Mentor Lee Kuan Yew, who spoke at the event, said that the Raffles City site was where Raffles Institution stood, where he studied for four years from 1936 to 1939.
However, Raffles City Singapore transformed the landscape in the very heart of the city, MM Lee said.
'It was a bold engineering move of its time, the biggest development project in Singapore which linked the central business district in Shenton Way to the shopping belt in Orchard Road.'
'It was to be a city within the city,' Mr Lee said.
And as Raffles City goes global, it is also bringing other 'Made in Singapore' retailers such as BreadTalk and Bee Cheng Hiang along.
'With more Raffles City developments, together with their Singapore retailer tenants established in key cities around the world, they can over time become another marketing icon for Singapore,' Mr Lee said.
CapitaLand is building several new Raffles Cities in Beijing, Chengdu and Bahrain.
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