Mall Gets Dolled Up

Source : TODAY, Tuesday, October 2, 2007





















It's been a long wait, but Pasir Ris residents can now enjoy a new and improved White Sands shopping centre.

The mall has undergone a year long facelift and is back with a fresh new look and a wider mix of tenants.

"We re-positioned White Sands as an active lifestyle mall given its close proximity to the beach and the resorts and chalets in the area," said Ms Stephanie Ho, assistant general manager, AsiaMalls.

When AsiaMalls Management acquired White Sands at the end of 2004, it originally catered to the basic needs of Pasir Ris residents, but AsiaMalls figured that it had greater potential.

Intensive renovation work began in May last year and was completed in August.

The revamped mall is now home to over 100 fashion, lifestyle and food and beverage outlets like Ben and Jerry's, Bata and Eu Yan Sang. The mall also boasts an extra 20,000 sq ft of floor space thanks to the expansion of its ground and basement levels.

"As shoppers' lifestyle and preferences change, they tend to shop at areas that appeal to them in terms of offering the latest retail trends for specialty products," said Ms Ho.

"The active life concept broadens and deepens the mall's offerings, and provides something for everyone in the community who enjoys active and healthy living," she added.

White Sands' re-launch involved a flurry of activities spread out over several weekends and included a Singapore record breaking attempt for the longest time spent on a static bike.

The Starfish Angels Charity event involved 10 schools vying for a $16,000 cash donation to charity.

The celebrations ended with the Family Bike-In Community Ride and Carnival, which despite the gloomy weather attracted a crowd of 170, including Minister of Defense Mr Teo Chee Hean.

AsiaMalls manages a $1 billion portfolio of five malls (Tiong Bahru Plaza, Century Square, Hougang Mall, White Sands and Liang Court) that have a combined retail space of 1 million sq ft. It is also the retail and marketing manager of the Tampines 1 retail development that is due to be completed by early 2009.