Ex-STB director joins property developer to jazz up Collyer Quay waterfront
SHE is a familiar face on the party circuit and society magazines and can sometimes be spotted spinning downtempo music or singing jazz numbers at the nightspots.
The double-storey Customs House will be equipped with berthing facilities and will be transformed into a dining zone with five upscale restaurants.Now, Ms Sulian Tan-Wijaya, 42, is the face of The Fullerton Heritage, a strip of waterfront properties that will feature hip entertainment outlets and more.
This month, she joined property developer Sino Group after a 3 1/2-year stint with the Singapore Tourism Board (STB).
'I was enticed by the opportunity to work on this beautiful waterfront project. This is one of the most exciting integrated waterfront developments in the world,' she told The New Paper.
Next September, when the Formula1 race cars roar to life on the streets, the race will also take you past a different landscape along Raffles Quay.
The tranquil waterfront will be transformed into an exciting lifestyle precinct in the next two years.
There will be a 24-hour entertainment zone, a new luxury retail cluster, a 100-room boutique hotel and world-class restaurants located along The Fullerton Heritage.
Ms Tan-Wijaya, who is a mother of two, added that One Fullerton, a two-storey complex by the waterfront, is now undergoing a revamp, with trendier food and beverage (F&B) and entertainment outlets coming up.
The renovation at One Fullerton is in various phases as there are existing F&B tenants whose lease will expire next year.
Each unit at One Fullerton ranges from 417 sq ft to 5,420 sq ft.To enhance the waterfront experience, a boardwalk featuring art installations will also be built there.
One Fullerton's revamp will be completed next August, together with Clifford Pier.
The pier, a historical landmark with 15,000 sq ft of commercial space, will house eight upscale watch, fashion and jewellery brand-name shops.
Next to it will be a floating platform that will house a nightspot, taking up to 7,000 sq ft.
In 2009, another two projects will be realised: The 100-room Fullerton Bay Hotel, managed by the Fullerton Hotels & Resorts, and the double-storey Customs House that will be transformed into a dining zone with five upscale restaurants.
The Customs House will be equipped with berthing facilities.
Ms Tan-Wijaya, who has a law degree, looks after the marketing, public relations and leasing of retail, dining and entertainment spaces at The Fullerton Heritage, which also covers The Merlion Park and The Fullerton Waterboat House.
(Above) An artist's impression of how the new Fullerton Heritage will look like once construction is completed. -- Pictures: SINO GROUP, CHOO CHWEE HUA
The former corporate banker and general manager of Wisma Atria would not reveal the development cost.
Well-known waterfront destinations around the world include Sydney's Darling Harbour and the Fisherman's Wharf in San Francisco.
For The Fullerton Heritage, Ms Tan-Wijaya said to picture yourself dining while overlooking such Singapore icons as The Esplanade, the floating stadium, the Singapore Flyer, Garden by the Bay, and the Marina Bay Sands integrated resort.
An Urban Redevelopment Authority spokesman said the waterfront heritage development at Collyer Quay, which includes Clifford Pier and the Customs House, is expected to be 'the cosmopolitan centre of Singapore'.
FORMULA 1 BUZZ
The Formula 1 Grand Prix from next year will also benefit nearby hotels like The Fullerton Hotel and Fullerton Bay Hotel.
Ms Caroline Leong, STB's director for travel & hospitality business, told The New Paper that the new Fullerton Bay Hotel will inject 'new buzz' in the Marina Bay area.
'With the Formula 1 circuit near The Fullerton Hotel as well as the new hotel at Collyer Quay, these will be key hotels for tourists to stay,' she said.
But whether we will see Ms Tan-Wijaya behind the DJ decks at the waterfront bars, well, she's keeping mum.
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