Spa Sells For Soleil @ Sinaran

Source : Property Reporty, 3 Sept 2007

Soleil @ Sinaran, a 417-unit condominium located in the Newton-Novena belt close to the Novena MRT station, is almost fully sold following huge demand for its lifestyle-led concept, which includes a partnership with Aramsa Spa.

Developed by Frasers Centrepoint Homes (FCH), a division of Frasers Centrepoint Limited, the condo was 80% sold even before its public launch on August 17. A total of 156 units were snapped up in a private viewing, before a further 173 units were sold in a preview held the day before the launch. As of August 19, over 90% of the units were sold at an average of about S$1,500psf.

Cheang Kok Kheong, COO of Frasers Centrepoint Limited, said the spa and wellness features were a big reason behind the “overwhelming response” from buyers. “Homebuyers are becoming more discerning. They no longer just purchase four walls but look for the ‘x-factor’ that developers can offer. FCH decided to embark on this landmark spa-cum-wellness concept because we wanted to go beyond just providing home-owners with a ‘shell’ to live in,” he said.

“With spa retreats gaining immense popularity these days, having spa treatments at residents’ doorsteps has proved a pull factor. Aramsa Spas was a choice partner because they believe in helping people adopt a holistic lifestyle and that the concept of wellness goes beyond just eating well.”

The flagship partnership with Aramsa Spas will enable residents to enjoy a full range of private spa treatments on site. Designed by local firm Architects 61, the condo will feature spa cabanas (pictured) for residents to enjoy their treatments, as well as entertainment pavilions for parties to be held in a luxurious poolside setting. Soleil @ Sinaran will also feature a 13,000sqft sky terrace that will occupy the entire 20th floor and include an outdoor and indoor gym, a sky garden overlooking the city and a sports bar.

“City people today lead extremely hectic lifestyles and time is precious to them,” Cheang said. “Soleil @ Sinaran was formed because we wanted to promote the concept where a resident’s lifestyle is integrated with their living spaces, which in this case is an amalgamation of relaxation, wellness and entertainment. Its popularity is evidence that the lifestyle concept we’ve created contains the right mix of what they want: a comfortable home and more importantly, a lifestyle they want.”

The biggest development in the area to date, Soleil @ Sinaran will feature units ranging from studios to loft apartments and penthouses. FCH is currently preparing to launch two more projects: a 302-unit development at Kim Yam Road in October and a joint-venture project with Far East Organisation at Bedok Reservoir later this year