Source : The Straits Times, Sep 5, 2007
IT'S not even opened yet, but a new boutique hotel located at Seah Street has already attracted the attention of booking agents, scouting around for suitable accomodation for the Formula One race teams heading to Singapore next year.
Located just across from Raffles Hotel, the new Naumi Hotel, is a stone's throw away from the proposed F1 circuit.
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Going the boutique way
There's a new boutique hotel in town, and with it's unique offerings catering to the well-heeled business traveller, it's a welcomed add to the growing but small niche market of boutique hotels in Singapore.
Called Naumi, the Seah St hotel, which opens next week, has already caught the eye of Formula 1 booking agents interested to book the entire hotel when the Grand Prix comes around next September.
Join Melissa Kok as she tours the hotel to find if good things really do come in small packages.
The $28 million development is set to open its doors on September 12.
During a pre-opening media tour of the hotel, its Sales Director Hamidah Haron said Naumi had caught the eye of Formula 1 World Travel Limited (London).
The company is tasked with scouting for locations to house its teams when F1 comes to Singapore in September 2008.
Representatives for the Grand Prix race came down for a site inspection of the hotel last month, even though its rooms were not fully ready yet.
Ms Hamidah said the group expressed an interest to book the entire 40-room hotel to house one of the race teams.
Growing number of boutique hotels in Singapore
Naumi's entry adds to the growing but small niche market of boutique hotel business in Singapore - there are less than ten of such hotels around.
Managing Director Surya Jhunjhnuwala said the opening of Naumi is timely, especially with a growing demand for small, stylish hotels offering more personalised services.
The rooms range from smaller premium-single ones to two bedroom executive suites, and larger luxury suites that come with their own personal steam room.
Personalised services
What sets Naumi apart is perhaps that it doesn't operate like a normal hotel- it does away with having a regular concierge and reception. Instead, hotel occupants will have the luxury of having a 'Naumi Aide'.
The 'Naumi Aide' acts as a personal assistant that handles everything - from your meet and greet at the airport, to hotel-check in, to being your own personal concierge.
There's also a list of ad-hoc services.
For example, guests can arrange for a private party at the hotel's rooftop pool, or hire a private chef to prepare a meal in their suite.
The hotel began taking reservations since last month, and so far, more than half of the rooms have been booked for October.
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