Paragon Facade Gets $45m Facelift

Source : The Business Times, March 5, 2009

SHOPPING mall Paragon is sporting a new look after a $45 million project to revamp its facade.

It now boasts an eye-catching three-dimensional look that makes use of multiple pop-out glass panels combined with multi-faceted aluminium panels.

The design, by DP Architects, means higher and bolder shopfronts for designer outlets such as Salvatore Ferragamo, Prada, Tod's, Miu Miu and Gucci.

'The design was partly prompted by luxury retailers looking for space to expand and an opportunity to do something different,' says Paragon general manager Linda Kwan. 'The new facade provides these tenants with significant visibility and brand expression.'

The revamp is also in line with the Urban Redevelopment Authority's push to add more colour to Orchard Road by encouraging building owners to develop unique facades.

Besides the new facade, consumers can expect additions to Paragon's array of international luxury goods. For instance, Jimmy Choo and Coach are set to open flagship stores in May and November this year respectively.

'With the facelift, Paragon has secured stronger positioning as an upscale shopping mall with its diverse mix of international brands appealing to the discerning fashionista,' says Mrs Kwan.

Besides these changes, Paragon has expanded the commercial space above its retail podium by 29,000 square feet to accommodate medical and fitness facilities.

The mall has also participated in the Customer Centric Initiative programme - a project led by Spring Singapore - to ensure that its standard of service lives up to its classy exterior.