THE refurbished Parkroyal Hotel on Kitchener Road made its debut last Wednesday, following a year-long, $25 million facelift.
NEW LOOK: The new lounge at Parkroyal Hotel on Kitchener Road is one of the facilities that the hotel now boasts after its makeover. It has also created exclusive rooms with extra features for business executives.Formerly known as New Park Hotel, the 21-storey building saw all its 532 rooms and suites undergo a dramatic makeover.
'This extensive makeover puts us in the deluxe category of hotels, upgrading us from a three-star property to a magnificent hotel of four-star standard,' said Mr Felix Yeo, the general manager of the hotel, which he dubbed the 'Grand Hyatt of Little India'.
The hotel, a stone's throw away from the heart of Little India, has also shifted its positioning. It now targets corporate travellers instead of holidaymakers.
For example, Indian clients used to make up about 40 per cent of its guests; of these, most were leisure travellers. After the rebranding, the proportion has dropped to about 27 per cent, and most of these clients are now corporate travellers.
Numerous efforts have been taken to boost the hotel's image and elevate its positioning. Aside from the contemporary decor, it has an exclusive Orchid Club aimed at business executives.
The top three floors of the hotel are reserved for such members. Orchid Club rooms - which cost almost 50 per cent more than standard rooms - are plusher and come with extra facilities like wireless broadband Internet.
This extensive overhaul does not come cheap for travellers.
Standard room rates have approximately doubled, compared with the rates two years ago.
The Parkroyal chain of hotels is owned by United Overseas Land's mainboard-listed hotel arm, Hotel Plaza. It has another Parkroyal hotel at Beach Road, which underwent a $8.1 million refurbishment that was completed at the end of last year.
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