Monday, August 27, 2007

Floating Condo Takes Opulence To High Seas

Source : The Straits Times, August 27, 2007

S'pore buyers can preview luxury liner as marketing drive makes stop here














GLAMOROUS LIFE: The 219m luxury vessel will offer lots of entertainment, including four restaurants and a casino. Each suite of The Four Seasons Ocean Residences will come with floor- to-ceiling windows, living room areas and master bedrooms with walk-in dressing rooms and bathrooms. -- PHOTOS: FOUR SEASONS OCEAN RESIDENCES

DO YOU feel like you have been living too long in one place and are now longing and pining for life on the high seas? Then try splurging some of that hard-earned money on a plush home onboard a luxury liner.

It is a simple - albeit opulence-laden - concept. Your multimillion-dollar home is part of a lavish vessel that plies the world's oceans, calling at exotic ports along the way.

As the shipboard homes are mega-pricey, there is no chance of being stuck at sea with any of the great unwashed with their sub-prime mortgages - and you can always count on a great ocean view.

Singaporeans can check out the concept next month, when Savills International unveils The Four Seasons Ocean Residences - 112 private residences on a 219m luxury vessel with staff and high-end services - at the Four Seasons Hotel here.

The homes range in size from 797 sq ft to nearly 8,000 sq ft. Most are two- and three-bedders, with features that include floor-to-ceiling windows, living room areas, master bedroom suites with walk-in dressing rooms and bathrooms en suite, kitchens, and staff entrances.

Prices range from 2.885 million euros (S$5.97 million), or about 3,500 euros per sq ft, for a 797 sq ft one- bedder to 30 million euros for a 7,860 sq ft four-bedroom, three-storey penthouse.
















The liner - due for completion in 2010 - will offer plenty of entertainment, including four restaurants, an 11,000 sq ft spa, a style casino, a supermarket, a wine cellar and a driving range.

There will also be concierge service and an excursion coordinator to arrange for those exotic and expensive tours. Yearly service charges start from 72,000 euros.

The liner will average about 250 days in port a year and sail to places like Antarctica and events such as the 2012 Olympics in London and the F1 Grand Prix in Monaco.










Developer BV International Ocean Holdings, a joint venture between Bayview Financial and Ocean Development Group, picked Singapore as one of the centres to promote the floating condo.

'We are focusing on a very select group of people at the highest socio-economic level,' said Mr Danny Warman, vice-president of Bayview Financial, a privately held United States-based real estate investment and mortgage finance company.

'Singapore definitely has a significant amount of wealth. It's one of the most important financial centres in the world,' he said.

The marketing campaign started in London in May and then moved to New York and South Africa. Singapore will be the first Asian stop.

However, keen buyers can select units only at four global sales events, starting in Hong Kong on Sept 11 to 12. The other ones will be in a city in Europe, the Bahamas and the US.

'The beauty of it is that owners of the residences would be able to travel and explore the world without having ever to leave their home,' said Mr Warman.

Because the developer wants to have 'global diversity' on board, it will also be marketed in places such as Tokyo, Moscow and Mumbai.

There is only one other floating condo liner - The World of ResidenSea, which set sail from Oslo in 2002 with about 70 residents on board. There were reports at the time that it had trouble selling its residences.

More than a decade later, the market has changed, and more of these floating residences are likely to come. Mr Warman said they are selling a new product with strong branding. 'As soon as we sell out this one, we will do another one,' he said.

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